In this 12-week course, you'll work with me, Brian, to streamline your production workflow, set your goals for how your music and skills act as your product, and start marketing yourself to find people who want to pay you for what you know you do well. 

You'll work one-on-one with me by meeting virtually once a week to discuss your goals.

We'll analyze your workflow, both inside and outside your DAW.

We'll look  at your current production business management, and ways that it can be improved.

We will set goals for your music business -- realistic ones that you can start quickly making moves on. 

We'll focus on marketing, how to use it (specifically using Facebook ads), and how wisely spend your money marketing yourself. 

Most of all, I will be with you through the entire process to help guide, assist, and mentor you as you build this business. 

You'll work directly with me; I'm not going to farm out what I do to someone else, and I don't make you watch a bunch of busywork nonsense videos and homework in order to keep you off my back. I want you to work directly with me; that's the only way we find success, because your success is my success.

If you don't win, neither do I -- and I like to win.

Simply-put: There's a lot of so-called "gurus" on the internet selling services and programs like mine.

But there's a difference -- I've been doing this for over 25 years and running an actual customer-centric business. They haven't.

The gurus that you see out there -- and you know the ones, the ones that tell you that if you use their system, you'll "Quit your 9-5 in just a few months!" or, "We have clients that have generated six figures!" -- they are typically selling you a false bill of goods.

They'll tell you that the way you should build a business in the music industry is by using their "Viral tricks" to become a content creator on TikTok and Instagram.

They'll tell you that you should spend a lot of money on Meta ads to get leads, using their own antiquated and poorly-formed notions of how Meta ads should be built.

They'll tell you that if you use their sales scripts and formulas, you'll make six and seven figures and travel the world just like they do.

(Pro-tip: None of these things are true)

After you see all the marketing espousing the previously-mentioned gold, you'll eventually sign up for a "No-pressure" meeting with someone who you saw in an Instagram ad talking about how they have "Cracked the code" for music creatives to transition from making no money to being full-time creators, because they did it too.

With all that enticement in place, you sign up for an onboarding call.

You'll then get on a call with them where they'll listen to your issues and challenges, and work to make you answer back to them that you don't have any answers, and you're not getting to where you want to be in your career. This is called a "trial closing", and it generally uses value confirmation questions to get you to echo back to them that they have the answer that you need.

This is a sales tactic, and while it works, it's disingenuous. 

Why? Because most of these gurus are going to tell you they have the answers, and then after poking at your pain points (another marketing term, for the issues that you're experiencing), they are going to work to get you to double-confirm that you have these issues, and that you feel that they can solve them for you.

And then, they're going to pitch you on the cost of their program, which is typically at least $5,000. They'll tell you that you'll have "Personalized support and guidance" and that they want to sign you up RIGHT NOW, because they only have limited enrollment for their program (they don't, they're lying). They're going to put pressure on you to talk about your finances, about your obstacles, and to make you think that if you'd just signed-on with them earlier, you'd have fixed these issues by now. They'll tell you that you should use lines of credit, savings, or borrow money from family, because, "Every day that you don't do this is another day you lose".

That's when they get you to sign-up, and send them $5,000 that you worked hard for.

If you did that, they'll tell you about how you're "Taking the first step" toward improving your career, and that they're going to send you some "Onboarding materials", which will be comprised of busy work -- videos you're supposed to watch, documents you're supposed to read, and that you should jump onto group Zoom calls with other clients to talk about how difficult it is to grow your business, but that with time, it'll just happen.

And then, you'll never get a one-on-one call with that guru again.

You also won't get any real knowledge about how to actually build a business that is sustainable and stable for the long-term. That's because they sell short-term solutions to long-term problems.

Face it: You don't want to do something that can't last for a long time if it's supposed to sustain you and your family, right? But if you join one of these programs, you're going to notice that there is shockingly little instruction on what is needed to really build a business. That's because these gurus want you to fast-track to getting a sale, which makes you feel like a winner, and lets them say that their system works, and you should follow it closely.

But without a real blueprint for how to build a business by doing the mundane things that a business needs, you're building an apartment complex on a foundation made out of balsa wood.

How do I know all of this?

Because it happened to me, when I paid for a similar course.

What I learned from doing that was everything that I shouldn't do for my customers.

I shouldn't give them busy work.

I shouldn't tell them I have answers if I don't have them.

I shouldn't work to keep them from booking one-to-one calls with me.

Bottom-line: I should be genuine about what I do.

That's why I built this course the way that I did.

There's very little "homework" for you to do in the course -- your homework is going to be taking the guidance that we discuss in our one-on-one calls, and putting it into action, with my help to ensure that you're using your time wisely.

This is an entirely different approach from most guru courses out there. And that's why it works.

The Efficient Producer Blueprint is $2499 for a 12-week engagement to work with me.

This is one way you know that I'm different -- every other "Music business guru" out there is going to wait until you get on a call with them to pitch their price to you. You won't be able to find their pricing on their website, and they won't tell it to you in chats on Instagram or in emails.

That's because they've already set the highest amount that they'd like to get for someone to buy their course, and they're willing to drop that price in order to make a sale. Additionally, they don't want to tell you the price because they want to get you onto a phone call to lock you down.

They hope that they can get you on a phone call to poke at what we call in the marketing world, "Pain points".

Pain points are the things that keep you from doing what you want to do.

And most so-called coaches are going to focus heavily on your pain points, poking at them and making you repeat them back to them so that you feel like they have all the answers.

They may have some answers, sure -- but I can tell you that I've done my homework on most of these people calling themselves teachers, and they  generally don't have any real answers. They simply leave you with more questions, after they've taken your money.

I do not do that, and I never will. If you pay me to be a part of this program, I'm going to help you. That's it. I'm not going to give you one piece of the pie. I'm going to give you the whole pie, and show you how to prep it, bake it, and sell it.

So, yeah. $2499. I can tell you that most coaches sell their program for at least $5,000 -- and they don't deliver 1/8th of what I do, nor do they have the experience of running an actual business in the music industry for over 25 years.

If you feel like you are ready to invest in yourself and your business, this is an investment that's worth making.

If it sounds like too much, reach out to me. I'll see what other options I have for you.